El mercado de las motos de entre 250 y 800 cc era toda una incógnita al comienzo del año, sobre todo por cómo estaban dadas las condiciones para la importación y cómo vendrían los lanzamientos y la llegada de los nuevos modelos que podían traccionar ventas durante el transcurso del año. Otra de las variantes importantes para el rumbo de las ventas iba a ser la disponibilidad de herramientas de financiación para acceder a la compra de las unidades.
Transcurrido el 2023 completo, el segmento mid-size mostró un crecimiento interanual por encima de lo que marcó el mercado en general, con un alza del 37,8%, pero más importante fue el crecimiento en su participación sobre el total del mercado, pasando de un 5,5% en 2022 a casi un 7%.
Royal Enfield, a fuerza de un line-up con un rendimiento muy parejo durante todo el año fue la marca líder del segmento durante el año. Una sorpresa fue ver a Voge en segunda ubicación al cierre de este 2023, apoyada sobre el buen rendimiento de sus DS y de la nueva Rally 300. El tercer lugar del podio lo ocupa Benelli, con sus TRK 502 y la 302S como abanderadas.
En cuanto a los modelos, la Dominar 400 de Bajaj se las aguantó para terminar como líder en ventas de la categoría, corrida de cerca por la Honda CB300F Twister que viene liderando desde su aparición a mitad de año pero que no le alcanzó para superarla en el anual. Las Himalayan e Interceptor de Royal Enfield muy bien posicionadas en la tercera y cuarta ubicación y otra moto de muy buena performance este año, la CFMOTO 650MT, completando el top 5.
Con todos los números dados y cerrados, por marca y modelo, de la Cámara de Fabricantes de Motovehículos -CAFAM- así fueron las ventas de la categoría mid-size durante el año 2023.
***
| ROYAL ENFIELD | 6446 |
| VOGE | 4215 |
| BENELLI | 3634 |
| BAJAJ | 3297 |
| KAWASAKI | 3265 |
| CFMOTO | 3054 |
| HONDA | 2902 |
| KTM | 1855 |
| BETAMOTOR | 677 |
| KYMCO | 534 |
| YAMAHA | 486 |
| DUCATI | 468 |
| HUSQVARNA | 405 |
| BMW | 366 |
| ZANELLA | 320 |
| RVM | 302 |
| MOTOMEL | 301 |
| MOTO MORINI | 212 |
| PIAGGIO | 125 |
| SUZUKI | 106 |
| SYM | 105 |
| TRIUMPH | 56 |
| APRILIA | 35 |
| POLARIS | 29 |
| GUERRERO | 26 |
| MV AGUSTA | 25 |
| LIFAN | 22 |
| CAN-AM | 18 |
| JAWA | 18 |
| GAMMA | 12 |
| GILERA | 11 |
| GREENMOVE | 10 |
| TVS | 10 |
| ARCTIC CAT | 6 |
| SPEED LIMIT | 6 |
| LUCKY LION | 5 |
| OKINOI | 5 |
| CORVEN | 4 |
| MOTO GUZZI | 4 |
| NO INFORMADO | 4 |
| NORTON | 4 |
| ARIIC | 3 |
| KELLER | 3 |
| MONDIAL | 3 |
| BLACKSTONE | 2 |
| GAS GAS | 2 |
| SEGWAY | 2 |
| SHERCO | 2 |
| SWM | 2 |
| AJS | 1 |
| BROUGH SUPERIOR | 1 |
| BSA | 1 |
| BSE | 1 |
| DAYAMA | 1 |
| DOUGLAS | 1 |
| MATCHLESS | 1 |
| SUNRA | 1 |
| TGB | 1 |
***
POR MODELO
| BAJAJ | DOMINAR 400 | 3297 |
| HONDA | CB300F TWISTER | 2702 |
| ROYAL ENFIELD | HIMALAYAN | 1329 |
| ROYAL ENFIELD | CONTINENTAL GT INTERCEPTOR | 1270 |
| CFMOTO | 650MT | 1038 |
| VOGE | VOGE 300DS | 1016 |
| ROYAL ENFIELD | METEOR 350 | 1011 |
| KAWASAKI | VERSYS X 300 ABS | 996 |
| KTM | 390 ADVENTURE | 991 |
| BENELLI | TRK 502 X | 973 |
| BENELLI | 302 S | 967 |
| VOGE | VOGE 500DS | 951 |
| ROYAL ENFIELD | HUNTER 350 | 889 |
| ROYAL ENFIELD | CLASSIC 350 | 772 |
| KAWASAKI | KLR 650 | 767 |
| BENELLI | TRK 502 | 727 |
| ROYAL ENFIELD | SCRAM 411 | 721 |
| KAWASAKI | Z 400 ABS | 697 |
| CFMOTO | 800MT TOURING | 671 |
| VOGE | VOGE 650DS | 582 |
| VOGE | VOGE 300 RALLY | 526 |
| CFMOTO | 400NK | 509 |
| KYMCO | DOWNTOWN 350I ABS | 458 |
| CFMOTO | 300NK | 407 |
| KTM | 390 DUKE | 358 |
| BETAMOTOR | ZT310T | 334 |
| VOGE | VOGE 300AC | 334 |
| HUSQVARNA | SVARTPILEN 401 | 312 |
| KAWASAKI | VERSYS 650 ABS | 306 |
| MOTOMEL | XMM | 301 |
| VOGE | VOGE 500R | 297 |
| BMW | F 850 GS | 295 |
| ROYAL ENFIELD | SUPER METEOR 650 | 294 |
| KAWASAKI | NINJA 400 ABS | 252 |
| VOGE | VOGE SR4 MAX | 231 |
| BENELLI | TNT600 | 219 |
| BENELLI | 752S | 214 |
| DUCATI | SCRAMBLER ICON | 204 |
| MOTO MORINI | X-CAPE 650 | 201 |
| KTM | 790 ADVENTURE R | 200 |
| VOGE | VOGE 300R | 199 |
| RVM | TEKKEN 300 | 198 |
| BENELLI | LEONCINO 500 | 194 |
| DUCATI | SCRAMBLER ICON DARK | 194 |
| YAMAHA | YFM700 RAPTOR | 191 |
| BENELLI | 502C | 161 |
| ROYAL ENFIELD | CONTINENTAL GT 650 | 154 |
| ZANELLA | RZ 650 MT | 152 |
| BENELLI | IMPERIALE 400 | 150 |
| KTM | 790 ADVENTURE | 124 |
| PIAGGIO | VESPA GTS SUPER 300 | 123 |
| YAMAHA | MT03 ABS | 121 |
| CFMOTO | 650GT | 120 |
| BETAMOTOR | ZT310R | 111 |
| KAWASAKI | Z650 ABS | 109 |
| SYM | CITYCOM | 99 |
| RVM | MOTRAC 500 | 91 |
| CFMOTO | CFORCE 400 | 85 |
| BETAMOTOR | ZT310X | 82 |
| VOGE | VOGE 500AC | 79 |
| SUZUKI | DL650 V-STROM | 74 |
| KYMCO | XCITING S 400I | 72 |
| CFMOTO | 700CLX HERITAGE | 70 |
| ZANELLA | RZ 400 | 66 |
| KAWASAKI | BRUTE FORCE 300 | 64 |
| CFMOTO | CFORCE 625 | 58 |
| KTM | 350 EXC-F | 58 |
| YAMAHA | MT03 | 58 |
| BMW | F 750 GS | 57 |
| BETAMOTOR | ZT310V | 53 |
| HONDA | XRE 300 | 52 |
| KTM | RC 390 G2 | 50 |
| CFMOTO | 650NK | 49 |
| DUCATI | SCRAMBLER 800 ICON DARK | 48 |
| HUSQVARNA | TE 300 I | 45 |
| ZANELLA | CECCATO X 700 | 37 |
| HONDA | NC750X | 36 |
| KTM | 350 SX-F | 34 |
| ZANELLA | RZ 300 | 34 |
| TRIUMPH | TIGER SPORT 660 | 33 |
| KAWASAKI | KLX 300 | 32 |
| YAMAHA | YFZ450 | 32 |
| BETAMOTOR | RR 300 2T | 31 |
| BETAMOTOR | ZT310M | 31 |
| APRILIA | TUAREG 660 | 28 |
| POLARIS | SPORTSMAN 570 EFI | 28 |
| CFMOTO | 700CLX | 27 |
| ZANELLA | RZ 650 | 26 |
| HONDA | CB500F | 25 |
| GUERRERO | GXR 300 | 22 |
| LIFAN | KP350 | 22 |
| HUSQVARNA | VITPILEN 401 | 21 |
| TRIUMPH | TRIDENT | 20 |
| DUCATI | SCRAMBLE SIXTY2 | 17 |
| CFMOTO | ZFORCE 800 EX | 16 |
| HONDA | CRF 450R | 15 |
| JAWA | DAYTONA 350 | 15 |
| KTM | 690 ENDURO R | 15 |
| YAMAHA | YFM350R RAPTOR | 14 |
| YAMAHA | YZ450F | 14 |
| BENELLI | 302 R | 12 |
| KAWASAKI | VULCAN S ABS | 12 |
| SUZUKI | GSXR 750 | 12 |
| KAWASAKI | NINJA 650R | 11 |
| YAMAHA | YFZ350 | 11 |
| BENELLI | TNT300 | 10 |
| BETAMOTOR | RR 430 | 10 |
| GREENMOVE | MIKU MAX | 10 |
| MOTO MORINI | SEIEMMEZZO | 10 |
| TVS | RR 310 | 10 |
| YAMAHA | YZF-R3 | 10 |
| BETAMOTOR | X-TRAINER 300 | 9 |
| HONDA | TRX420TE | 8 |
| HONDA | TRX500 FM | 8 |
| BENELLI | TNT600 GT | 7 |
| HUSQVARNA | 701 ENDURO | 7 |
| KTM | 450 SX-F | 7 |
| MV AGUSTA | TURISMO VELOCE 800 LUSSO SCS | 7 |
| RVM | V 800 | 7 |
| APRILIA | RS660 | 6 |
| GAMMA | MOUNTAINEER 800 LTD | 6 |
| HUSQVARNA | FE 350 | 6 |
| KAWASAKI | KX450F | 6 |
| BETAMOTOR | RR 350 4T | 5 |
| BETAMOTOR | RR 390 | 5 |
| DUCATI | MONSTER 797 | 5 |
| HONDA | CB750 | 5 |
| HONDA | TRX 420 TM | 5 |
| OKINOI | OKN 300 | 5 |
| SPEED LIMIT | SP 1000 | 5 |
| SUZUKI | RM-Z450 | 5 |
| YAMAHA | WR450F | 5 |
| YAMAHA | YFM350 GRIZZLY | 5 |
| CORVEN | INDIANA 256 | 4 |
| GILERA | SMX400 | 4 |
| HONDA | CBR 600 | 4 |
| HONDA | CBR300R | 4 |
| LUCKY LION | ET09 | 4 |
| MV AGUSTA | TURISMO VELOCE 800 | 4 |
| SYM | MAXSYM TL 508 | 4 |
| YAMAHA | YFM700 GRIZZLY | 4 |
| ARIIC | ARIIC 318 | 3 |
| BMW | R65 | 3 |
| BMW | R75/5 | 3 |
| CFMOTO | CFORCE 520L | 3 |
| GAMMA | CFORCE 550 | 3 |
| GILERA | B300 – EXTRA | 3 |
| GUERRERO | GR6 300 | 3 |
| HONDA | CBX 1050 | 3 |
| HONDA | TRX420FE | 3 |
| HONDA | TRX680FA | 3 |
| HUSQVARNA | VITPILEN 701 | 3 |
| JAWA | JAWA 350 | 3 |
| KAWASAKI | KLX450R | 3 |
| KAWASAKI | NINJA ZX-6R | 3 |
| KELLER | KN260GY | 3 |
| KTM | RC 390 | 3 |
| MONDIAL | HD 254A | 3 |
| MV AGUSTA | BRUTALE 800 DRAGSTER | 3 |
| MV AGUSTA | DRAGSTER ROSSO | 3 |
| RVM | 400 TWIN | 3 |
| YAMAHA | YFM350 A | 3 |
| ZANELLA | PATAGONIAN EAGLE 350 | 3 |
| ARCTIC CAT | DVX 300 | 2 |
| BETAMOTOR | RR 480 | 2 |
| BETAMOTOR | ZT350T | 2 |
| BLACKSTONE | BKS300 | 2 |
| CAN-AM | OUTLANDER 650 XT | 2 |
| CAN-AM | OUTLANDER MAX 570 XT | 2 |
| CAN-AM | OUTLANDER MAX DPS 500 | 2 |
| CAN-AM | OUTLANDER MAX XT 650 | 2 |
| CAN-AM | OUTLANDER MAX XT-P 800R | 2 |
| GAMMA | MOUNTAINEER 550 LTD | 2 |
| GILERA | B300 | 2 |
| HONDA | CX 500 | 2 |
| HONDA | TRX420FA | 2 |
| HONDA | TRX420FM | 2 |
| HONDA | XR600 | 2 |
| HUSQVARNA | FC 350 | 2 |
| HUSQVARNA | FC 450 | 2 |
| KAWASAKI | BRUTE FORCE 750 4X4I | 2 |
| KAWASAKI | KLX 300R | 2 |
| KTM | 300 EXC | 2 |
| KTM | 300 EXC TPI | 2 |
| KTM | 350 XCF | 2 |
| KTM | 450 EXC-F | 2 |
| KYMCO | MXU300 | 2 |
| MV AGUSTA | BRUTALE 800 RR | 2 |
| MV AGUSTA | SUPERVELOCE 800 | 2 |
| ROYAL ENFIELD | TAURUS | 2 |
| SEGWAY | SNARLER LX | 2 |
| SUZUKI | GSX-S750 | 2 |
| SUZUKI | KING QUAD 750 | 2 |
| SUZUKI | VS 800 GLP | 2 |
| SWM | RS500R | 2 |
| YAMAHA | MT07 TRACER | 2 |
| YAMAHA | RD 400 | 2 |
| YAMAHA | YFM300 GRIZZLY | 2 |
| YAMAHA | YZF-R6 | 2 |
| AJS | MODEL 18 | 1 |
| APRILIA | SCARABEO 500 I.E | 1 |
| ARCTIC CAT | 700 LIMITED EPS OS | 1 |
| ARCTIC CAT | ALTERRA 450 | 1 |
| ARCTIC CAT | TRV 500 | 1 |
| ARCTIC CAT | TRV700XT | 1 |
| BETAMOTOR | RR 450 | 1 |
| BETAMOTOR | ZT350GK | 1 |
| BMW | C400 GT | 1 |
| BMW | C650GT | 1 |
| BMW | G 450 X | 1 |
| BMW | R50 | 1 |
| BMW | R60/5 | 1 |
| BMW | R60/6 | 1 |
| BMW | R80 GS | 1 |
| BMW | R80/7 | 1 |
| BROUGH SUPERIOR | OHV 680 | 1 |
| BSA | A10 GOLDEN FLASH PLUNGER | 1 |
| BSE | MOJO M/6 | 1 |
| CAN-AM | DS450 X MX | 1 |
| CAN-AM | OUTLANDER 570 L PRO | 1 |
| CAN-AM | OUTLANDER L MAX DPS 450 | 1 |
| CAN-AM | OUTLANDER MAX 570 DPS | 1 |
| CAN-AM | OUTLANDER MAX 800R EFI XT | 1 |
| CAN-AM | OUTLANDER MAX DPS 700 | 1 |
| CAN-AM | OUTLANDER MAX XT 400 | 1 |
| CAN-AM | OUTLANDER MAX XT 700 | 1 |
| CFMOTO | 450SR | 1 |
| DAYAMA | DA-600 UTV | 1 |
| DOUGLAS | T45 CON SIDECAR | 1 |
| GAMMA | CFORCE 450 | 1 |
| GAS GAS | ES 700 | 1 |
| GAS GAS | TXT 280 PRO | 1 |
| GILERA | FUOCO | 1 |
| GILERA | YL 275 | 1 |
| GUERRERO | GFT350X | 1 |
| HONDA | CB 400T | 1 |
| HONDA | CBR 600RR | 1 |
| HONDA | CBX750P | 1 |
| HONDA | CL450 | 1 |
| HONDA | CM 400 | 1 |
| HONDA | CRF 450X | 1 |
| HONDA | CRF450RX | 1 |
| HONDA | GB 500 | 1 |
| HONDA | NX 650 | 1 |
| HONDA | TRX 420 FA2 | 1 |
| HONDA | TRX300 | 1 |
| HONDA | TRX350 FM | 1 |
| HONDA | TRX350 TM | 1 |
| HONDA | TRX400EX | 1 |
| HONDA | TRX400X | 1 |
| HONDA | TRX420TM | 1 |
| HONDA | TRX520FM1 | 1 |
| HONDA | VT750 | 1 |
| HONDA | XL500S | 1 |
| HONDA | XL650V | 1 |
| HONDA | XR400R | 1 |
| HUSQVARNA | 701 SUPERMOTO | 1 |
| HUSQVARNA | FE 450 | 1 |
| HUSQVARNA | FE 501 | 1 |
| HUSQVARNA | FX 350 | 1 |
| HUSQVARNA | FX 450 | 1 |
| HUSQVARNA | SVARTPILEN 701 | 1 |
| HUSQVARNA | TC 610 | 1 |
| KAWASAKI | KFX450R | 1 |
| KAWASAKI | KZ 750 | 1 |
| KAWASAKI | KZ440 | 1 |
| KTM | 300 XC | 1 |
| KTM | 350 EXC-F SIX DAYS | 1 |
| KTM | 450 EXC-F SIX DAYS | 1 |
| KTM | 450 EXC-R | 1 |
| KTM | 450 RALLY | 1 |
| KTM | 500 EXC | 1 |
| KTM | 500 EXC-F | 1 |
| KYMCO | MXU375 | 1 |
| KYMCO | XCITING 500RI | 1 |
| LUCKY LION | POWER | 1 |
| MATCHLESS | G3L | 1 |
| MOTO GUZZI | V 35 | 1 |
| MOTO GUZZI | V65 LARIO | 1 |
| MOTO GUZZI | V7 II STORNELLO | 1 |
| MOTO GUZZI | V7 III RACER | 1 |
| MOTO MORINI | MORINI 75 | 1 |
| MV AGUSTA | BRUTALE ROSSO | 1 |
| MV AGUSTA | F3 800 | 1 |
| MV AGUSTA | F3 800 RR | 1 |
| MV AGUSTA | TURISMO VELOCE 800 ROSSO | 1 |
| NO INFORMADO | KSS | 1 |
| NO INFORMADO | MAC 350 | 1 |
| NO INFORMADO | NO INFORMADO | 1 |
| NO INFORMADO | S7 | 1 |
| NORTON | COMMANDO 750 | 1 |
| NORTON | ES 2 | 1 |
| NORTON | ES2/ 1948 | 1 |
| NORTON | MODEL 18 | 1 |
| PIAGGIO | MP3 LT 500IE BUSINESS | 1 |
| PIAGGIO | MP3 YOURBAN LT 300IE | 1 |
| POLARIS | SPORTSMAN 550 EFI | 1 |
| ROYAL ENFIELD | 350 | 1 |
| ROYAL ENFIELD | BULLET CLASSIC EFI | 1 |
| ROYAL ENFIELD | CLASSIC 500 | 1 |
| ROYAL ENFIELD | CONSTELLATION 700 | 1 |
| RVM | CF650 | 1 |
| RVM | CZ 450 | 1 |
| RVM | RVM 600 | 1 |
| SHERCO | 300 SE-R | 1 |
| SHERCO | 300 SEF-R | 1 |
| SPEED LIMIT | SL 500 | 1 |
| SUNRA | GRACE NXT 1 | 1 |
| SUZUKI | DR 350 | 1 |
| SUZUKI | GS450 | 1 |
| SUZUKI | GS550E | 1 |
| SUZUKI | GSF650 BANDIT | 1 |
| SUZUKI | GSX 600 | 1 |
| SUZUKI | GSX-S750Z | 1 |
| SUZUKI | GT750 | 1 |
| SUZUKI | QUADSPORT LT-Z400 | 1 |
| SUZUKI | RMX450Z | 1 |
| SYM | MAXSYM 600 | 1 |
| SYM | MAXSYM 600I | 1 |
| TGB | BLADE 550 SE IRS | 1 |
| TRIUMPH | SPEED TWIN 5T | 1 |
| TRIUMPH | STREET TRIPLE RS | 1 |
| TRIUMPH | TIGER 800 | 1 |
| YAMAHA | FZ8-N | 1 |
| YAMAHA | FZR 400 | 1 |
| YAMAHA | RD 400 D | 1 |
| YAMAHA | XSR700 | 1 |
| YAMAHA | XT 350S | 1 |
| YAMAHA | XT500 | 1 |
| YAMAHA | YFM350FWA | 1 |
| YAMAHA | YFM450 GRIZZLY | 1 |
| YAMAHA | YZ490 | 1 |
| YAMAHA | YZ490W | 1 |
| ZANELLA | FX 400 SPORT SERIES | 1 |
| ZANELLA | RZ3 | 1 |
Una respuesta
Hola, les deseo un excelente 2024. Les comento algo que creo que tendrían que reveer en el segmento mid-size… Voge 500DS y DsX están bajo el mismo nombre, creo que todas se patentan como DS. Benelli TRK502 y TRK502X están desglosadas. Creo que tendrían que separar las Voge (no sé si existe el dato) o si no, unificar las Benellis. Son la misma moto, o muy equivalente. Saludos!